While 2020 was the year of change and digital adoption at an unprecedented scale, 2021 starts as a year of hope and progress.

In this year with all other resolutions, let’s make a new one.

Claim back the privilege that we used to have, the privilege of personal privacy.

Now, some of you might be thinking “Well I stay within my four walls and even prefer social distancing most of the times if not always. Over that, I don’t talk to strangers, as my mama advised me when I was a child. So, there is no question I should be worried about my privacy.”

Are you sure about that?

Let’s analyze some of the regular activities that you do where you may end up sharing personal information with unknown strangers (through apps and services).  

  •  Email services continue to read your emails and personal information. A hint would be that you might get suggestions for a follow up etc., based upon the content of your emails
  • Your social media account stores and may share information about your family, friends, relations, and emotions.
  • The CCTV next to you is profiling you with technology like computer vision
  • Your health and fitness app (band or other such gadgets) is sharing your information with third parties.
  • Your ISP tracks all the websites and content you surf and download
  • Your OTT service provider may share your viewing preferences with third parties
  • Your food delivery app knows what, when, and from where you order your food
  • Your map/navigation service knows where you have been and for how long
  • Your connected car also knows your driving pattern.
  • Your mobile wallet or payment app will know how much you spend and where
  • The smart assistant that you use at home listens to everything you say
  • If you have a smart home, well then, a third party can probably know what time you enter or exit your house, what you have in your refrigerator, what room temperature you prefer, and what not!

How can you claim it back?

A good starting point would be to become aware and conscious about your personal information that you share and take some initial steps :

Step-1: Change the default settings of various apps and devices that you use to one that shares minimum information. By default, the majority of apps try to get as much information as they can from you.

Step-2: Turn off location settings or switch it to be enabled only when you use a particular app.

Step-3: If you can, take out some time to read through the privacy policies and terms of usage of the websites, apps, and services that you use and understand their declared privacy practices.

Step-4: Understand your rights as a data subject under applicable law. Different laws (like GDPR in the EU, CCPA in California, PIPEDA in Canada and LGPD in Brazil etc.) have different rights bestowed upon the users and mechanisms to penalize any violations by service providers.

Step – 5: Research about the privacy practices of the services that you use (like web browsers, search engines, apps, mobile and smart devices etc.) and switch to a product or a service that follows better privacy practices.  

     We will share updates about devices, apps, and services that are a better option in terms of data privacy. You can always reach out to us at editor.dpi@ayottaz.com for any specific content that you might want us to cover in terms of Data Privacy.

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