Data Privacy in the next decade

Data Privacy Insights > Posts > Data Privacy Laws and Regulations > California Consumer Privacy Act - USA > Data Privacy in the next decade
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Raksha HR

Penultimate year law student, School of Law, CHRIST(Deemed to be University), Bengaluru

Technology is a pervasive part of our lives and we cannot pass a day without leaving our traces on the internet, especially since the Covid-19 Pandemic. It has made our everyday jobs easier by providing information at the spur of the moment, constant global interconnectedness and receiving services at the comfort of our homes. However, most of the applications that are used on mobiles have access to the data on the phone because before downloading the app it is necessary click the “accept” option and it is mostly done without going through the terms. This enables collection of information such as your location mainly to target advertisements. Hence, it has become an important concern for security and data privacy. It is also a key area in policy making because the right to privacy has been elevated as a constitutional right. It is at once a social, economic, cultural and policy issue. This has resulted in laws such as the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). Similarly, India has also initiated the Personal Data Protection Bill (PDPB). These instruments impose costs and procedural requirement on companies that deal with personal information.

According to Gartner, it is expected that the total world population covered under privacy regulations will increase from the current 10% to 65%. After GDPR, more than 60 countries including Brazil, Egypt, Indonesia, Japan, Mexico, Singapore and Thailand have enacted laws based on similar principles and stringent data processing requirements. It is likely that by the end of 2022 about 1 million organization will have appointed data protection officers to monitor the collection and processing of data as prescribed by the GDPR. It is expected that businesses operating internationally must standardize their data collection methods with GDPR. This will soon lead to the development in automated software that manages the data and manner in which consent is sought from consumers.

The current impact of these policies on businesses is not entirely positive because countries have differences in their requirements for protecting the right to privacy of their citizens which is a burden on companies in terms of cost. This is expected to change in the next decade with the United Nations promoting the inclusion of global right to privacy in the digital age as a part of human right. A research conducted by Pew Research Centre states the opinion of industry experts and they believe that there will be a designated person to manage data and trust of consumers at a global level. There will be a change in the meaning of privacy and freedom for people and businesses are expected to standardize their operations in this regard by 2025.

Big Data and Data Analytics will also have an impact on privacy in the next decade. Since the Pandemic, this technology has been used by countries with the help of satellites to manage the public health crisis. It refers to collection of data on a large scale and using algorithms to identify the trend that can be identified from it. It has a bearing on privacy because even though the consent of an individual is taken at the time of collecting it, it can be used for various purposes that is beyond the initial reason for which it was collected.

The increase in awareness and value of privacy and data protection among consumers has increased its importance for companies as well. It is anticipated that there will be development of data management systems and cloud storage that is designed to safeguard security. This means that the goal of policy makers would be to sync that laws and complement technology towards reduction in cost of compliance. There is a possibility of streamlining the data storage and processing which will promote data localization within a country and reduce the scope of surveillance on personal data by other nations.

Ayottaz can help you understand more about how to become Data Privacy-aware and become future-ready.

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